In this article we will analyze three important trends on 2022. Thanks to this information you´ll overtake your opponents and move along your customers requirements.

1. Consumer Profile.

According to Food Retail, the pandemic has brought two new profiles of costumers. The one called “low cost” whose main characteristics are to have a small shopping basket and usually checks the prices and promotions of the products. On the other hand there is a “no cost” costumer who buys a great amount of products looking for premium quality products with confidence and security.

In spite of their differences, these two profiles have a point in common, both of them wants a personalize shopping experience.

With the purpose to make a proper sales management in a point of sale, we must known which type of costumer is and what are their needs from the shop. These two factors are crucial to design our marketing strategy.

For a “low cost” costumer, we have to be focus on promote discounts, nevertheless with a “no cost” costumer the focus must be in a great shopping experience and the fidelity of the client.

2. Make the reaction time shorter.

During the 2020 and 2021, supermarkets have lived one of their hardest moments of their history. According to the newspaper “El Español” in the sanitary crisis there was several stock breakages in basic products as: toilet paper, yoghurt, cookies or eggs.

The stock breakage is the biggest nightmare for a sales manager. On a report of Harvard,31% of the costumers who don´t find the product, decides to change of supermarket. This means an opportunity lost for sale and a costumer lost for the market.

Next years will be determinant for some sales managers, because the markets will evaluate the workers and say if is able to offer a good management during the emergencies situations or difficult moments.

Technology will be an essential tool to control the situation in real time and the brand should provide their team with devices to make an appropriate analysis. 

3. The outsourcing in marketing business

Flexibility is one of the most important factors at the moment therefore entrust in a professional team who make the marketing plan for the markets would be a good option. With this team you can adjust your goals on the variations of the markets fluctuation.

 

In compliance with the commercial outsourcing regulations, Given has an Action Protocol:

This protocol follows the rules of Spanish Royal Legislative Decree 1/1995, of March 24, which approves the revised text of the Workers’ Statute Law, in order to avoid occupational risks such as the illegal assignment of workers.

Compliance with the rules reflected here does not imply a loss of control or monitoring by the Client. It simply avoids a direct relationship between the own team and the external one.

The Client’s team will always be able to supervise the quality of the service, carry out follow-ups, propose changes, give instructions, optimize resources and have daily control of the activities of the external team.

To carry out any action related to the following points, the Client must process it through the Given Coordinator or Account Manager. These will be in charge of giving instructions to the GPV team.

THE CUSTOMER MUST REFRAIN (DIRECTLY) FROM:

• Give direct orders to the POS managers team. The client must inform the coordinator or assigned account manager, and these will be the ones who transmit the pertinent orders to the team
• Give orders of a contractual nature. Contractual nature is understood as those such as modification of working hours, economic conditions, etc.
• Promise contractual improvements, salaries, prizes, gifts or the like
• Alter routes or functions
• Execute sanctions or dismissals. You must inform the Given team, and they will be in charge of notifying and justifying
• Give work tools to the external team for the development of their functions. You must inform Given in advance, and it will be done through an assignment document.
• Substitute any member of the external team without prior approval by the Given team.
• Hold follow-up, informational or training meetings without the presence of the Project Coordinator.
• Send communications to the external team without the Coordinator being aware of it